Work
Strategy
Developed a brand strategy to support and amplify the work of female-identifying artists.
Design Target
Identified a target audience by researching and discovering a subculture that inspires personalized relationship.
Innovation
Used ChatGPT and DALL-E to discover, innovate and develop opportunity areas and brand concepts.
Identity
Created a brand strategy and identity for a technology based start-up using brand fabulation and horizon scanning for new technologies.